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Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap by David Wesley,Gloria Barczak

Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap

by David Wesley,Gloria Barczak


ISBN 13: 9780566091674

Format: Hardcover (278 pages)
Publisher: Gower
Published: 01 Jun 2010

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New : $146.41  
New : $146.41